Leadulo Open app

Author

Mike Bourke

Co-founder, Leadulo

B2B growth operator and co-founder of Leadulo. Writes on outbound, content systems, fractional growth leadership, and the assist-only AI changing how teams sell.

  • Outbound & sales
  • SEO & content systems
  • Social reach
  • Fractional growth leadership
  • Assist-only AI

Growth isn't the campaign you launch — it's the loop you can actually run every Monday morning. The gap between the two is where most of the work lives.

Bio

About Mike Bourke

Mike Bourke is a co-founder of Leadulo, the AI-powered B2B growth platform. Over a long career in sales and demand generation he has worked across outbound, content, and revenue operations — with a particular interest in how growth strategy actually lands on the teams and reps who have to execute it.

His background spans senior growth leadership across B2B SaaS and agency environments: building outbound motions and content engines, then running pipeline and revenue reporting for founders making their first go-to-market hires.

At Leadulo he has helped shape the operating system behind the product — AI employees, a shared CRM, signal-driven outreach, and an assist-only browser companion — designed to connect pipeline, content, and measurement in one place.

His pieces draw on more than two decades inside growth teams, sales floors, and founder strategy rooms — written for the people who have to hit the number, not just plan for it.

Articles

Latest by Mike Bourke

B2B growth — outbound, content, fractional CMO leadership, and assist-only AI for sales.